WMF has gathered representatives from the media committees from Germany, Austria, Denmark, Sweden, Portugal, Italy, Switzerland in Offenbach, Frankfurt.

We are right now in the middle of a workshop where every country presents their work on media and development of the sport in their countries. Right now mr Pirovano tells us more about Italy and their situation.

I will not go into any secret details here, but we are mid-way through the workshop and I must say that I am impressed what has been done last years in the other countries. Especially in Germany and Austria, where major TV coverage and a very amusing film with "the Brothers" have been created to name one example.

Sweden might be the leading country when it comes to the game today (OK, Germany is close...) but when it comes to working with the media and developing the sport we are clearly falling behind.

But, I am very glad I took a 6-am flight this morning to Frankfurt. This session is very helpful and inspiring for me and the Swedish federation since I will be involved in planning the WC 2011 in Stockholm, Sweden.

We have a mutual understanding in the Swedish Federation that WC 2011 should be something extra, that is our vision and we look forward to present it to you all in a near future!